Burberry Selfridges Corner Store
To celebrate Burberry's rich history of discovery and exploration, when its protective gabardine was favored by polar pioneers like Sir Ernest Shackleton on his historic expeditions. We created a web AR experience to bring to life the penguin statues activated via QR codes.
Role: Creative direction, Design direction
Development: David Gordon, Eric Liao
SS21 Childrenswear AR activated t-shirt
Designed to bring fun and interactivity to our Childrenswear collection worked with the internal design team to create an AR activated t-shirt exclusive to certain stores. Acitvated through a QR code on the t-shirt the bear graphic acted as a trigger to bring the bears to life. Tapping the screen maybe the bears dance.
Role: Creative direction, Design direction
Development: David Gordon, Eric Liao
Burberry Pocket Bag AR experience
An interactive experience inspired by the maritime mythology of our Spring/Summer 2021 collection. Design your own virtual Pocket Bag sculptures, place your creation in AR to explore in your enviroment.
Role: Creative direction, Design direction, UX, UI
Development: David Gordon, Eric Liao, Alex Taylor
Project Management: Elina Panou
Burberry x Harrods Photo booth
A captivating photo booth experience integrated into the iconic Burberry x Harrods takeover, offering customers a fun and immersive activity while helping the business achieve key objectives, including valuable data capture. The experience delivered a GIF that was only accessible via scanning a unique QR code that was generated each new session.
Role: Creative Direction
Development: David Gordon, Robin hunter, Amit Segall
Project Management: Lucy Herrick
