BBounce
Burberry's first in-house game supported the launch of a new range of ultra-light puffer jackets. This simple yet addictive web-based jump game, inspired by Doodle Jump, allowed players to select a character and jump through the sky while avoiding rain, snow, and lightning.
Role: Creative direction, Design direction, UX, UI
Development: David Gordon, Eric Liao, Alex Taylor
Cgi: Egor Chupryna
Marketing: Phillip Hennche
Project Management: Elina Panou
Players were incentivized with tiered rewards, including a virtual puffer jacket customized with a photo of their choice and the hero puffer jacket featured in the game. The game received over 1.6 million unique plays in under two weeks.
