Burberry X Minecraft
A one of a kind partnership rooted in the outdoors to celebrate the shared values of Adventure, Exploration and Creativity. We created a rich narrative led DLC adventure game, an iconic capsule collection, 3D OOH advertising, and a custom Xbox. All designed to bring our brand statement The Freedom to Go Beyond to life. The game received over 1 million downloads.
Role: Creative direction, Design direction across entire partnership
Marketing: Seema Kukadia, Joe Brett, Phillip Hennche
Game developer: Blockception
Project Management: Lucy Herrick, Cynthia Onwordi
